New Movers Don’t Miss The Value
Value of New Mover Lists
New mover marketing is widely regarded as being one of the most lucrative approaches in getting quality leads who are willing to spend money. Many businesses make a significant amount of money by establishing and utilizing their new mover lists on a regular basis. It is a tactic that has been around for a long time and is appreciated by industry experts because of its consistent results. Let’s take a look at the value of new mover marketing and how it can also help with automotive marketing.
Eager to Purchase
New mover lists are all about finding new movers as recent as possible. Marketers will often run into situation where the target market is simply not ready to spend. When an individual is put onto a new mover list, they are immediately signalling their willingness of being ready to spend without saying anything.
This is the real value of a list of this kind and the marketing approach in general. It does all of the filtering on its own without the business having to put in a lot of effort.
Have Money in Hand
New mover marketing has earned a lot of praise in terms of being a positive tactic because these new movers have money to spend. They have money in hand that is just waiting to be spent after a little bit of quality, professional marketing is directed their way. Most new movers will have money left on the side that is going to be used to spend on additional purchases. This is where a business comes in and markets to them in order to get the conversion.
46% of Americans Have Moved Within Past Five Years
What does this fact establish? It demonstrates the core value of a new mover list. There is nothing better than being able to tap into at least 46% of the entire population in one shot. In a span of five years, 46% of the entire nation’s population has moved. This means, they were also part of the list at one point which could have been targeted.
The potential is sky high with this kind of marketing and coupled with the previous benefits listed above, it is a recipe for big success and big money.
New Mover Marketing and Automotive Industry
Upon moving, an individual will have to go and update their records along with making changes to their automotive plans. It can be compared to hitting the ‘refresh’ button on a computer. This is a common practice and in return makes them highly value for the automotive industry. Whether it has to do with changing insurance providers or changing vehicle service locations, new mover marketing helps filter out prospective clients who are ready to spend.
The automotive industry is often seen as one of the biggest beneficiaries of new mover marketing and will continue to remain so as time goes on.
How Authentic Is Your Data?
Authenticity is something that each of us depends on. We seek authenticity! If you are going to buy a Cadillac CTS-V you will not settle for a Audi S5, a BMW M3, or a cardboard cut out! And if you are going to buy a NEW CTS-V you expect it to be a NEW CTS-V. The need for authenticity is present and required from the relationships we develop to the brands with which we choose to do business with.
So back to the opening question. Is your auto data authentic? I am referring to that recent conquest mailing that you had your marketer acquire a ‘list’ for. Or that service mailer that your service department depends on. Why is this important?
The Shelby Act and the DPPA are clear that utilization of the DMV, or State Registration information is unlawful for consumer marketing application. There is no way around it! Some “providers” will say that they only get their data from ‘proprietary transactional sources’. Many times these ‘proprietary transactional sources’ are simply a provider that said “hey my data is all good!”. The provider in an effort to build up their numbers takes the source in for face value and bam! “We have the biggest number of records!” “Our data out performs all other!”
There are no loop holes, the previously mentioned restrictions do not apply to a certain select states. It applies to all states.
An authentic auto data provider is only going to source from valid and verified non-registration related sources. Some ‘Authentic’ sources include insurance, warranty, and valid service provider data sources (such as aftermarket sales and service data). It will not include Title Data, DMV Data, or data that a source provider can not verify or directly compile.
The most expensive portion of a direct mail campaign is not the data. It is the postage. Hygiene should be a at the top of the list for an authentic data provider. National Auto Data True Auto Owner file is processed through numerous hygiene related processes, records that do not past the test of authenticity are removed from the file. By not keeping records that are more than likely not accurate, we don’t need to compete with others based on quantity. On a monthly average there are over 4 million additions, deletions, and modifications. We make every effort to validate our records by 3 sources, this may remove some records. But it leaves us with authentic and valuable automotive marketing data. We are one of the few sources that can Guarantee with a letter of Indemnification that the data has not been sourced from any “Non-Authentic” sources.
Authentic data insures that you are compliant, it helps make sure that your offers are relevant and timely. Contact us today to see how we can help you!